{"title":"Maternity \u0026 Nursing Bras","description":"\u003cp data-start=\"215\" data-end=\"570\"\u003eHey mum-to-be! Wondering if maternity bras and nursing bras are worth it? The answer is yes. Regular bras simply can’t keep up as your body changes. \u003ca title=\"maternity \u0026amp; nursing bras\" href=\"https:\/\/megaelitehab.com\/products\/diamond-breastfeeding-bra\"\u003eMaternity bras\u003c\/a\u003e are designed with stretch fabrics, seamless shapes and wireless support to keep you comfortable during pregnancy, while \u003ca title=\"maternity \u0026amp; nursing bras\" href=\"https:\/\/megaelitehab.com\/products\/easyfeeding-bra\"\u003enursing bras\u003c\/a\u003e add easy-access clips for breastfeeding and pumping.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery New Beginnings maternity and nursing bra is built with UGrow™ technology, a unique fabric weave developed with a Danish medical fabrics manufacturer that flexes and grows with your body from early pregnancy through to weaning. All styles are wire-free, seamless, and rated 4.6 to 4.9 out of 5 by mums across Australia.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/megaelitehab.com\/products\/diamond-breastfeeding-bra\"\u003eDiamond Breastfeeding Bra\u003c\/a\u003e\u003c\/strong\u003e — Our most loved style. A classic, feminine cut with lightly moulded soft cups that sit invisibly under even the tightest top. Available in plus sizing and one-handed drop-down clasps for easy nursing access.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/megaelitehab.com\/products\/everyday-maternity-bra\"\u003eEveryday Maternity Bra\u003c\/a\u003e\u003c\/strong\u003e — The go-to for fuller busts or mums who want maximum coverage and support. A higher cut with a second-skin feel that works from early pregnancy through to the end of your feeding journey.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/megaelitehab.com\/products\/easyfeeding-bra\"\u003eEasy Feeding Bra\u003c\/a\u003e\u003c\/strong\u003e — Designed for the weaning stage, with a soft cross-front design and no hooks or clasps. Pull-aside access makes nursing completely effortless.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNot sure which style suits you? The \u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/megaelitehab.com\/blogs\/news\/maternity-vs-nursing-bras\"\u003eMaternity vs Nursing Bras\u003c\/a\u003e guide is a good place to start.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNew Beginnings tip: keep at least 3 bras on hand. One to wear, one in the wash, one for tomorrow.\u003c\/p\u003e\n\u003cstyle\u003e\n  .comparison-block {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 20px;\n    margin: 20px 0;\n  }\n  .comparison-card {\n    flex: 1 1 300px;\n    border: 1px solid #e0e0e0;\n    border-radius: 8px;\n    padding: 20px;\n    background: #fff;\n    color: #000;\n  }\n  .nb {\n    border-top: 6px solid #7bcbc3; \/* green accent for NB *\/\n  }\n  .competitor {\n    border-top: 6px solid #f48ca0; \/* pink accent for competitors *\/\n  }\n  .comparison-card h3 {\n    margin-top: 0;\n    font-size: 18px;\n    color: #000;\n  }\n  .pros li {\n    color: #7bcbc3; \/* NB green *\/\n    list-style: none;\n    margin-bottom: 6px;\n  }\n  .pros li::before {\n    content: \"✔ \";\n    color: #7bcbc3;\n    font-weight: bold;\n  }\n  .cons li {\n    color: #f48ca0; \/* competitor pink *\/\n    list-style: none;\n    margin-bottom: 6px;\n  }\n  .cons li::before {\n    content: \"✖ \";\n    color: #f48ca0;\n    font-weight: bold;\n  }\n\u003c\/style\u003e\n\u003csection class=\"comparison-block\"\u003e\n\u003cdiv class=\"comparison-card nb\"\u003e\n\u003ch3\u003eNew Beginnings UGrow™ Bras\u003c\/h3\u003e\n\u003cul class=\"pros\"\u003e\n\u003cli\u003eUGrow™ technology: stretches \u0026amp; adapts as your body changes\u003c\/li\u003e\n\u003cli\u003eWire-free for safe, gentle support\u003c\/li\u003e\n\u003cli\u003eSeamless, soft-touch fabrics\u003c\/li\u003e\n\u003cli\u003eRated 4.6–4.9\/5 by Australian mums\u003c\/li\u003e\n\u003cli\u003eDesigned for both pregnancy \u0026amp; feeding comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"comparison-card competitor\"\u003e\n\u003ch3\u003eOther Brands\u003c\/h3\u003e\n\u003cul class=\"cons\"\u003e\n\u003cli\u003eFixed sizing — may not grow with you\u003c\/li\u003e\n\u003cli\u003eOften use underwires that can dig in\u003c\/li\u003e\n\u003cli\u003eBasic fabrics, less focus on softness\u003c\/li\u003e\n\u003cli\u003eMixed reviews; not tailored for Aussie mums\u003c\/li\u003e\n\u003cli\u003eSeparate bras needed for pregnancy \u0026amp; nursing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","products":[{"product_id":"pregnancy-crop-top","title":"Lounge Crop Top Bra","description":"\u003cp\u003eExperience the unmatched comfort of the Ultra Comfort Lounge Crop Top Bra, thoughtfully designed to support you from the early stages of pregnancy through to breastfeeding. Designed with UGrow™ technology, this bra offers a snug yet gentle fit and expands up to three sizes, ensuring you feel perfectly comfortable as your body changes.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/Copy_of_SQUARE_3_480x480.png?v=1727997280\" style=\"margin-bottom: 16px; float: none;\" width=\"297\" height=\"117\" data-mce-style=\"margin-bottom: 16px; float: none;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/Copy_of_SQUARE_3_480x480.png?v=1727997280\"\u003e\u003cbr\u003eUGrow™ is a medical support technology designed to ensure that your bra is always the right fit. UGrow™ maintains comfort, helps prevent potential milk duct blockages, and supports the natural production of healthy breast milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• UGrow™ Technology: \u003c\/strong\u003eAdapts to your body changes for a perfect fit during your pregnancy and breastfeeding journey.\u003cbr\u003e\u003cstrong\u003e• Soothing Relief: \u003c\/strong\u003eSoft and stretchy fabric provides soothing comfort for sore, tender, or sensitive breasts.\u003cstrong\u003e\u003cbr\u003e• Gentle Support:\u003c\/strong\u003e Designed to provide gentle support without compression, making it ideal for sensitive breasts and ensuring all-day comfort.\u003cstrong\u003e\u003cbr\u003e• Effortless Nursing: \u003c\/strong\u003eEasy nursing access for convenient breastfeeding without discomfort.\u003cbr\u003e• \u003cstrong\u003eBreathable:\u003c\/strong\u003e Keeps you cool and comfortable, ideal for both pregnancy and nursing. \u003cstrong\u003e\u003cbr\u003e• Comfortable \u0026amp; Safe: \u003c\/strong\u003eNo underwire, clips, or buttons, preventing pressure on breasts to help avoid milk duct inflammation.\u003c\/p\u003e\n\u003cp\u003eEmbrace your pregnancy and breastfeeding journey with confidence and ease, knowing our Ultra Comfort Lounge Crop Top Bra has you covered every step of the way.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cstrong\u003eNew Beginnings Tip: \u003c\/strong\u003eKeep at least 3 bras on hand — one to wear, one in the wash, and one for tomorrow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCustomer Review\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\" data-mce-style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\" data-mce-style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\"The most comfortable bra ever! I used it right through and even after breastfeeding.\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e- Hayley via \u003cem\u003eNew Beginnings\u003c\/em\u003e\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"S \/ White","offer_id":8727400195,"sku":"NBME11W","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Black","offer_id":8727347971,"sku":"NBME11B","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ White","offer_id":8727400387,"sku":"NBME12W","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Black","offer_id":8727400323,"sku":"NBME12B","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ White","offer_id":8727400515,"sku":"NBME13W","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ Black","offer_id":8727400451,"sku":"NBME13B","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ White","offer_id":8727400643,"sku":"NBME14W","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Black","offer_id":8727400579,"sku":"NBME14B","price":35.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/CropTopWhite.jpg?v=1683694882"},{"product_id":"diamond-breastfeeding-bra","title":"Low Cut Diamond Maternity Bra","description":"\u003cp\u003eDiscover the luxurious comfort of our Low Cut Maternity Bra, a classic and feminine style that provides seamless support from pregnancy to breastfeeding. Designed with UGrow™ technology and soft, moulded cups, this bra fits discreetly while ensuring you feel confident and comfortable all day long.\u003c\/p\u003e\n\u003cp\u003e\u003cimg height=\"117\" width=\"297\" style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/Copy_of_SQUARE_3_480x480.png?v=1727997280\"\u003e\u003cbr\u003eUGrow™ is a medical support technology designed to ensure that your bra is always the right fit. UGrow™ maintains comfort, helps prevent potential milk duct blockages, and supports the natural production of healthy breast milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• UGrow™ Technology: \u003c\/strong\u003eAdapts to your body changes for a perfect fit during your pregnancy and breastfeeding journey.\u003cbr\u003e\u003cstrong\u003e• Seamless Design: \u003c\/strong\u003eSoft cups provide steady, gentle support while maintaining a discreet look.\u003cstrong\u003e\u003cbr\u003e• Breastfeeding-Friendly:\u003c\/strong\u003e Features one-handed drop-down cups for convenient nursing.\u003cstrong\u003e\u003cbr\u003e• Adjustable: \u003c\/strong\u003eAdjustable straps and removable padding offers the flexibility you need to customise your fit.\u003cstrong\u003e\u003cbr\u003e• Breathable: \u003c\/strong\u003eKeeps you cool and comfortable, ideal for both pregnancy and nursing.\u003cbr\u003e\u003cstrong\u003e• Comfortable \u0026amp; Safe: \u003c\/strong\u003eWire-free with soft, seamless cups avoid pressure on breasts, helping to prevent milk ducts inflammation.\u003cbr\u003e\u003cstrong\u003e• Available in Plus Sizes: \u003c\/strong\u003eOffering a range of sizes to ensure that every mum can find her perfect fit.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMotherhood deserves a touch of glam, and our Low Cut Maternity Bra perfectly combines elegance and convenience for stylish mums.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cstrong\u003eNew Beginnings Tip: \u003c\/strong\u003eKeep at least 3 bras on hand — one to wear, one in the wash, and one for tomorrow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003eCustomer Review:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\" data-mce-style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\"I love this bra so much. I’ve worn it (in all the colours!) 24\/7 during both pregnancy and postpartum now breastfeeding and love it. So comfy, washes really well and cute too!\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan\u003e- Stephanie via \u003cem\u003eNew Beginnings\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"S \/ Black","offer_id":39660027052086,"sku":"NBDIASB","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ White","offer_id":39660032131126,"sku":"NBDIASW","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Nude","offer_id":39660055167030,"sku":"NBDIASCH","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Chestnut","offer_id":39660083839030,"sku":"NBDIASC","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ 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White","offer_id":39660047892534,"sku":"NBDIAPSW","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S Plus \/ Nude","offer_id":39660055822390,"sku":"NBDIAPSCH","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S Plus \/ Chestnut","offer_id":39660085805110,"sku":"NBDIAPSC","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S Plus \/ Mocha","offer_id":39660087803958,"sku":"NBDIAPSM","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M Plus \/ Black","offer_id":39660029607990,"sku":"NBDIAPMB","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M Plus \/ White","offer_id":39660047958070,"sku":"NBDIAPMW","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M Plus \/ Nude","offer_id":39660055855158,"sku":"NBDIAPMCH","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M Plus \/ Chestnut","offer_id":39660085837878,"sku":"NBDIAPMC","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M Plus \/ 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Nude","offer_id":39660055920694,"sku":"NBDIAPXLCH","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XL Plus \/ Chestnut","offer_id":39660086263862,"sku":"NBDIAPXLC","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XL Plus \/ Mocha","offer_id":39660088819766,"sku":"NBDIAPXLM","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/NB-_0004_05_26_campaign2730.jpg?v=1760504136"},{"product_id":"everyday-maternity-bra","title":"Everyday Maternity Bra","description":"\u003cp\u003eThe Total Support Everyday Maternity Bra is your go-to essential for every stage of pregnancy and breastfeeding. Designed with UGrow™ technology, super supportive cups and breathable double fabric, this sleek bra feels like a second skin.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/Copy_of_SQUARE_3_480x480.png?v=1727997280\" style=\"margin-bottom: 16px; float: none;\" width=\"297\" height=\"117\"\u003e\u003cbr\u003eUGrow™ is a medical support technology designed to ensure that your bra is always the right fit. UGrow™ maintains comfort, helps prevent potential milk duct blockages, and supports the natural production of healthy breast milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• UGrow™ Technology: \u003c\/strong\u003eAdapts to your body changes for a perfect fit during your pregnancy and breastfeeding journey.\u003cbr\u003e\u003cstrong\u003e• Super Supportive: \u003c\/strong\u003eProvides excellent support, a great choice for fuller chest.\u003cstrong\u003e\u003cbr\u003e• Breastfeeding-Friendly:\u003c\/strong\u003e Features one-handed drop-down cups for convenient nursing.\u003cstrong\u003e\u003cbr\u003e• Adjustable: \u003c\/strong\u003eAdjustable straps and removable padding offers the flexibility you need to customise your fit.\u003cstrong\u003e \u003cbr\u003e• Breathable: \u003c\/strong\u003eKeeps you cool and comfortable, ideal for both pregnancy and nursing.\u003cbr\u003e\u003cstrong\u003e• Comfortable \u0026amp; Safe: \u003c\/strong\u003eWire-free with soft, seamless cups avoid pressure on breasts, helping to prevent milk ducts inflammation.\u003c\/p\u003e\n\u003cp\u003eExperience the perfect blend of comfort and support with the Total Support Everyday Maternity Bra \u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e— your new best buddy for every twist and turn of motherhood.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cstrong\u003eNew Beginnings Tip: \u003c\/strong\u003eKeep at least 3 bras on hand — one to wear, one in the wash, and one for tomorrow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003eCustomer Review:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\" data-mce-style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\" data-mce-style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\" data-mce-style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\"Love these! Fit so perfect and are great for breastfeeding and work great when I have on my wearable pumps!\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan\u003e- Cas via \u003cem\u003eNew Beginnings\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"S \/ Nude","offer_id":34732371139,"sku":"NBEVDNS","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Black","offer_id":34732371267,"sku":"NBEVDBS","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ White","offer_id":34732371331,"sku":"NBEVDWS","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Nude","offer_id":34732371459,"sku":"NBEVDNM","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Black","offer_id":34732371587,"sku":"NBEVDBM","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ White","offer_id":34732371651,"sku":"NBEVDWM","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ Nude","offer_id":34732371779,"sku":"NBEVDNL","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ Black","offer_id":34732371843,"sku":"NBEVDBL","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ White","offer_id":34732371971,"sku":"NBEVDWL","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Nude","offer_id":34732372099,"sku":"NBEVDNXL","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Black","offer_id":34732372227,"sku":"NBEVDBXL","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ White","offer_id":34732372291,"sku":"NBEVDWXL","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/4_8c50afe5-5b15-4076-a22c-316d80518536.png?v=1760498733"},{"product_id":"easyfeeding-bra","title":"Easy Feeding Bra","description":"\u003cp\u003eThe Cross Front Easy Feeding Bra combines softness and functionality, offering a seamless and ultra-comfortable fit for new mothers. With a practical cross-front design, this bra makes breastfeeding effortless while providing medium support for all-day comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• Effortless Nursing:\u003c\/strong\u003e The cross-front design allows for easy and quick access, making breastfeeding more convenient.\u003cstrong\u003e\u003cbr\u003e• Ideal for Sore Breasts:\u003c\/strong\u003e Soft and stretchy fabric provides soothing comfort for tender breasts.\u003cstrong\u003e\u003cbr\u003e• Comfort Fit: \u003c\/strong\u003eDouble line front and wide back band offers comfortable support.\u003cstrong\u003e\u003cbr\u003e• Breathable: \u003c\/strong\u003eKeeps you cool and comfortable, ideal for both pregnancy and nursing.\u003cbr\u003e\u003cstrong\u003e• Comfortable \u0026amp; Safe:\u003c\/strong\u003e No underwire, clips, or buttons, preventing pressure on breasts to help avoid milk duct inflammation.\u003cbr\u003e\u003cstrong\u003e• Ideal for Weaning: \u003c\/strong\u003eSpecially developed for the weaning stage, the cross-front design offers the right balance of comfort and support during this transition.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003eStylish and functional, the Cross Front Easy Feeding Bra provides new mothers with effortless nursing access and all-day comfort for a seamless breastfeeding experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cstrong\u003eNew Beginnings Tip: \u003c\/strong\u003eKeep at least 3 bras on hand — one to wear, one in the wash, and one for tomorrow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003eCustomer Review:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\" data-mce-style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e“I decided to buy [the Easy Feeding Bra] to try with my second pregnancy and I don’t know why I had not got them earlier! They are very comfortable, I love to wear this type of bra to bed throughout my breastfeeding journey. I’m usually a size 10\/12 in bras and the Medium fits well. If you’re a breastfeeding mumma these are a need.\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan\u003e- Jasmine via \u003cem\u003eNew Beginnings\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"XS \/ Pink","offer_id":40770796322870,"sku":"NBTRABPXS","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XS \/ Nude","offer_id":40770796355638,"sku":"NBTRABNXS","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Pink","offer_id":19083742478390,"sku":"NBTRABPS","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Nude","offer_id":19083742412854,"sku":"NBTRABNS","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Nude","offer_id":19083742511158,"sku":"NBTRABNM","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ Pink","offer_id":19083742674998,"sku":"NBTRABPL","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ Nude","offer_id":19083742609462,"sku":"NBTRABNL","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Pink","offer_id":19083742773302,"sku":"NBTRABPXL","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"XL \/ Nude","offer_id":19083742707766,"sku":"NBTRABNXL","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"XXL \/ Pink","offer_id":40770796191798,"sku":"NBTRABP2XL","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XXL \/ Nude","offer_id":40770796224566,"sku":"NBTRABN2XL","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/05_26_campaign2284_-_cross_bra_pink.jpg?v=1760504094"},{"product_id":"active-maternity-bra","title":"Active Maternity Bra","description":"\u003cp\u003eStay active and comfortable throughout your pregnancy and breastfeeding journey with the support of our Active Maternity Bra. Designed with UGrow™ technology and moisture-wicking fabric, it features convenient one-handed drop-down cups, making it ideal for moms who want to maintain an active lifestyle while breastfeeding.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/Copy_of_SQUARE_3_480x480.png?v=1727997280\" style=\"margin-bottom: 16px; float: none;\" width=\"297\" height=\"117\" data-mce-style=\"margin-bottom: 16px; float: none;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/Copy_of_SQUARE_3_480x480.png?v=1727997280\"\u003e\u003cbr\u003eUGrow™ is a medical support technology designed to ensure that your bra is always the right fit. UGrow™ maintains comfort, helps prevent potential milk duct blockages, and supports the natural production of healthy breast milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• UGrow™ Technology: \u003c\/strong\u003eAdapts to your body changes for a perfect fit during your pregnancy and breastfeeding journey.\u003cbr\u003e\u003cstrong\u003e• Workout Support: \u003c\/strong\u003eProvides a snug fit that keeps everything in place during your physical activities.\u003cbr\u003e\u003cstrong\u003e• Moisture-Wicking: \u003c\/strong\u003eKeeps you cool and dry during workouts or on the go.\u003cbr\u003e\u003cstrong\u003e• Breastfeeding-Friendly: \u003c\/strong\u003eFeatures one-handed drop-down cups for convenient nursing.\u003cbr\u003e\u003cstrong\u003e• Comfortable \u0026amp; Safe: \u003c\/strong\u003eWire-free with soft, seamless cups avoid pressure on breasts, helping to prevent milk ducts inflammation.\u003c\/p\u003e\n\u003cp\u003eEmbrace motherhood with comfort and support while staying active, and enjoy the benefits of our UGrow™ technology that adapts to your changing body.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cstrong\u003eNew Beginnings Tip: \u003c\/strong\u003eKeep at least 3 bras on hand — one to wear, one in the wash, and one for tomorrow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan\u003e\u003cstrong\u003eCustomer Review:\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\"I absolutely love this bra. I require a bigger size during pregnancy and breastfeeding and this bra fits like a second skin. I use this for sleeping when my babies have grown so I will continue purchasing this bra.\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e- Jenni via \u003cem\u003eNew Beginnings\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"New Beginnings","offers":[{"title":"S \/ Black","offer_id":40798553636918,"sku":"NBMM21B","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Nude","offer_id":40798553669686,"sku":"NBMM21N","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ White","offer_id":40798553702454,"sku":"NBMM21W","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Black","offer_id":40798553735222,"sku":"NBMM22B","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Nude","offer_id":40798553767990,"sku":"NBMM22N","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ White","offer_id":40798553800758,"sku":"NBMM22W","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ Black","offer_id":40798553833526,"sku":"NBMM23B","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ Nude","offer_id":40798553866294,"sku":"NBMM23N","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ White","offer_id":40798553899062,"sku":"NBMM23W","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"XL \/ Black","offer_id":40798553931830,"sku":"NBMM24B","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"XL \/ White","offer_id":40798553964598,"sku":"NBMM24W","price":35.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/Active_Bra_1_e6fa921f-67b2-4bc1-b46a-ffd52e0db58f.png?v=1739163242"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/collections\/PRODUCT__0703_-_bras.jpg?v=1762746751","url":"https:\/\/megaelitehab.com\/collections\/maternity-bras.oembed","provider":"New Beginnings","version":"1.0","type":"link"}