{"title":"Pregnancy Products","description":"\u003ch2 data-pm-slice=\"1 1 []\"\u003eEmbrace Your Journey With The Right Pregnancy Products\u003c\/h2\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003eAt New Beginnings, we believe that every mum-to-be deserves to feel empowered during her pregnancy. The right pregnancy products can make a world of difference, not only in how you feel physically but also in how confident and prepared you are for the months ahead. Our carefully curated selection of pregnancy products is designed to provide optimal support, comfort, and style, so you can focus on embracing the incredible journey of motherhood.\u003c\/p\u003e\n\u003cp\u003ePregnancy is a time of transformation, and we understand the challenges and joys that come with it. Whether it’s the subtle shifts in your body or more pronounced changes, having reliable pregnancy products can make each stage more manageable. A supportive \u003cspan style=\"\"\u003e\u003ca href=\"https:\/\/megaelitehab.com\/collections\/maternity-bras\"\u003ematernity bra\u003c\/a\u003e, \u003ca href=\"https:\/\/megaelitehab.com\/collections\/maternity-leggings\"\u003ecomfortable maternity leggings\u003c\/a\u003e, or a \u003ca href=\"https:\/\/megaelitehab.com\/collections\/pregnancy-belts\"\u003epregnancy back support belt\u003c\/a\u003e can help ease the strain on your body, allowing you to enjoy this special time without unnecess\u003c\/span\u003eary discomfort.\u003c\/p\u003e\n\u003cp\u003eSo, embrace the changes, prioritise your comfort, and let New Beginnings be your go-to for all things pregnancy. We’re here to support you every step of the way with our trusted, high-quality pregnancy products—because you deserve nothing but the best on your journey to motherhood.\u003c\/p\u003e","products":[{"product_id":"pregnancy-crop-top","title":"Lounge Crop Top Bra","description":"\u003cp\u003eExperience the unmatched comfort of the Ultra Comfort Lounge Crop Top Bra, thoughtfully designed to support you from the early stages of pregnancy through to breastfeeding. Designed with UGrow™ technology, this bra offers a snug yet gentle fit and expands up to three sizes, ensuring you feel perfectly comfortable as your body changes.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/Copy_of_SQUARE_3_480x480.png?v=1727997280\" style=\"margin-bottom: 16px; float: none;\" width=\"297\" height=\"117\" data-mce-style=\"margin-bottom: 16px; float: none;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/Copy_of_SQUARE_3_480x480.png?v=1727997280\"\u003e\u003cbr\u003eUGrow™ is a medical support technology designed to ensure that your bra is always the right fit. UGrow™ maintains comfort, helps prevent potential milk duct blockages, and supports the natural production of healthy breast milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• UGrow™ Technology: \u003c\/strong\u003eAdapts to your body changes for a perfect fit during your pregnancy and breastfeeding journey.\u003cbr\u003e\u003cstrong\u003e• Soothing Relief: \u003c\/strong\u003eSoft and stretchy fabric provides soothing comfort for sore, tender, or sensitive breasts.\u003cstrong\u003e\u003cbr\u003e• Gentle Support:\u003c\/strong\u003e Designed to provide gentle support without compression, making it ideal for sensitive breasts and ensuring all-day comfort.\u003cstrong\u003e\u003cbr\u003e• Effortless Nursing: \u003c\/strong\u003eEasy nursing access for convenient breastfeeding without discomfort.\u003cbr\u003e• \u003cstrong\u003eBreathable:\u003c\/strong\u003e Keeps you cool and comfortable, ideal for both pregnancy and nursing. \u003cstrong\u003e\u003cbr\u003e• Comfortable \u0026amp; Safe: \u003c\/strong\u003eNo underwire, clips, or buttons, preventing pressure on breasts to help avoid milk duct inflammation.\u003c\/p\u003e\n\u003cp\u003eEmbrace your pregnancy and breastfeeding journey with confidence and ease, knowing our Ultra Comfort Lounge Crop Top Bra has you covered every step of the way.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cstrong\u003eNew Beginnings Tip: \u003c\/strong\u003eKeep at least 3 bras on hand — one to wear, one in the wash, and one for tomorrow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCustomer Review\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\" data-mce-style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\" data-mce-style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\"The most comfortable bra ever! I used it right through and even after breastfeeding.\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e- Hayley via \u003cem\u003eNew Beginnings\u003c\/em\u003e\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"S \/ White","offer_id":8727400195,"sku":"NBME11W","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Black","offer_id":8727347971,"sku":"NBME11B","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ White","offer_id":8727400387,"sku":"NBME12W","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Black","offer_id":8727400323,"sku":"NBME12B","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ White","offer_id":8727400515,"sku":"NBME13W","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ Black","offer_id":8727400451,"sku":"NBME13B","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ White","offer_id":8727400643,"sku":"NBME14W","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Black","offer_id":8727400579,"sku":"NBME14B","price":35.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/CropTopWhite.jpg?v=1683694882"},{"product_id":"back-support-tube","title":"Back Support Tube","description":"\u003cp\u003eFeel fabulous and supported from bump to baby! Our\u003cstrong\u003e \u003c\/strong\u003eTotal Comfort Pregnancy Back Support Tube is like a gentle hug that moves with you, easing pressure on your back and belly while keeping you comfy all day long.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eInstant Pain Relief:\u003c\/strong\u003e Alleviates back pain by redistributing weight and relieving pressure on your pelvis, lower back, and bladder. \u003cbr\u003e• \u003cstrong\u003ePosture Improvement: \u003c\/strong\u003eSupports your growing belly, helping you maintain proper posture and reducing the risk of further discomfort. • Adjustable Fit: The soft and stretchy control band comfortably adapts to your body as it changes. \u003cbr\u003e• \u003cstrong\u003eComfortable Support: \u003c\/strong\u003eBreathable and seamless microfiber fabric feels like a luxurious second skin. \u003cbr\u003e• \u003cstrong\u003eWardrobe Extender: \u003c\/strong\u003eOffers full belly coverage and extends the life of your pre-pregnancy clothes, serving as a cost-effective alternative to buying new maternity wear. \u003cbr\u003e• \u003cstrong\u003eHighly Recommended: \u003c\/strong\u003eTrusted by physiotherapists for its effectiveness in reducing pregnancy-related back pain and discomfort.\u003c\/p\u003e\n\u003cp\u003eSay hello to all-day comfort and goodbye to the pregnancy waddle — every mum deserves a little extra support to feel her best.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCustomer Review\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: #ea9999;\"\u003e\u003cspan style=\"line-height: 1.4;\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\"\u003e\"I love this product. It provides the perfect amount of support, without being too tight or uncomfortable. Even in summer it's not been too hot. There is a very noticeable difference to how sore I am at the end of the day wearing vs not wearing it. I have and will continue to recommended it too all my pregnant friends!\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e- Cassandra via \u003cem\u003eNew Beginnings\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"S \/ Black","offer_id":9362491075,"sku":"NSBT1SB","price":53.8,"currency_code":"AUD","in_stock":true},{"title":"S \/ White","offer_id":9362491139,"sku":"NSBT1SW","price":53.8,"currency_code":"AUD","in_stock":true},{"title":"M \/ Black","offer_id":9362491203,"sku":"NSBT1MB","price":53.8,"currency_code":"AUD","in_stock":false},{"title":"M \/ White","offer_id":9362491267,"sku":"NSBT1MW","price":53.8,"currency_code":"AUD","in_stock":false},{"title":"L \/ Black","offer_id":9362491331,"sku":"NSBT1LB","price":53.8,"currency_code":"AUD","in_stock":false},{"title":"L \/ White","offer_id":9362491395,"sku":"NSBT1LW","price":53.8,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Black","offer_id":9362491459,"sku":"NSBT1XLB","price":53.8,"currency_code":"AUD","in_stock":false},{"title":"XL \/ White","offer_id":9362491523,"sku":"NSBT1XLB","price":53.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/7.png?v=1695697263"},{"product_id":"back-support-belt","title":"Back Support Belt","description":"\u003cp\u003eSay bye-bye to back pain with our Total Comfort Pregnancy Back Support Belt. It's like a gentle hug for your belly, lifting and supporting your bump while easing pressure on your back, pelvis, and bladder. Trusted by physiotherapists, it’s your secret weapon for standing tall, moving freely, and feeling fabulous throughout pregnancy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eInstant Pain Relief:\u003c\/strong\u003e Alleviates back pain by redistributing weight and relieving pressure on your pelvis, lower back, and bladder. \u003cbr\u003e• \u003cstrong\u003ePosture Improvement: \u003c\/strong\u003eSupports your growing belly, helping you maintain proper posture and reducing the risk of further discomfort. \u003cbr\u003e• \u003cstrong\u003eAdjustable Fit:\u003c\/strong\u003e Features adjustable Velcro tabs and repositionable side panels to ensure a perfect fit as your body changes. \u003cbr\u003e• \u003cstrong\u003eComfortable Support: \u003c\/strong\u003eStretchy and soft for a comfortable wear. \u003cbr\u003e• \u003cstrong\u003eHighly Recommended:\u003c\/strong\u003e Trusted by physiotherapists for its effectiveness in reducing pregnancy-related back pain and discomfort.\u003c\/p\u003e\n\u003cp\u003eWhether you’re chilling on the couch or conquering your day, our Back Support Belt makes pregnancy a little lighter, a lot comfier, and way more fun. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCustomer Review\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: #ea9999;\"\u003e\u003cspan style=\"line-height: 1.4;\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\"\u003e\"As a Pilates Instructor, I have suggested to my clients to give these a go and they certainly do help with alignment issues and pain during pregnancy. As there is the relaxin hormone going through the body to allow your baby to fit through your pelvis at birth, a belt like this can help to reduce the movement through your pelvis and in turn reduce the risk of injury. I love this product.\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e- Amanda via \u003cem\u003eNew Beginnings\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"M","offer_id":12861018755,"sku":"NSBBM","price":41.4,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":16522827651,"sku":"NSBBL","price":41.4,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":16522827843,"sku":"NSBBXL","price":41.4,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/1_d3a5e618-aadd-488a-b997-460b3c3b3cc1.png?v=1692334478"},{"product_id":"diamond-breastfeeding-bra","title":"Low Cut Diamond Maternity Bra","description":"\u003cp\u003eDiscover the luxurious comfort of our Low Cut Maternity Bra, a classic and feminine style that provides seamless support from pregnancy to breastfeeding. Designed with UGrow™ technology and soft, moulded cups, this bra fits discreetly while ensuring you feel confident and comfortable all day long.\u003c\/p\u003e\n\u003cp\u003e\u003cimg height=\"117\" width=\"297\" style=\"margin-bottom: 16px; float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/Copy_of_SQUARE_3_480x480.png?v=1727997280\"\u003e\u003cbr\u003eUGrow™ is a medical support technology designed to ensure that your bra is always the right fit. UGrow™ maintains comfort, helps prevent potential milk duct blockages, and supports the natural production of healthy breast milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• UGrow™ Technology: \u003c\/strong\u003eAdapts to your body changes for a perfect fit during your pregnancy and breastfeeding journey.\u003cbr\u003e\u003cstrong\u003e• Seamless Design: \u003c\/strong\u003eSoft cups provide steady, gentle support while maintaining a discreet look.\u003cstrong\u003e\u003cbr\u003e• Breastfeeding-Friendly:\u003c\/strong\u003e Features one-handed drop-down cups for convenient nursing.\u003cstrong\u003e\u003cbr\u003e• Adjustable: \u003c\/strong\u003eAdjustable straps and removable padding offers the flexibility you need to customise your fit.\u003cstrong\u003e\u003cbr\u003e• Breathable: \u003c\/strong\u003eKeeps you cool and comfortable, ideal for both pregnancy and nursing.\u003cbr\u003e\u003cstrong\u003e• Comfortable \u0026amp; Safe: \u003c\/strong\u003eWire-free with soft, seamless cups avoid pressure on breasts, helping to prevent milk ducts inflammation.\u003cbr\u003e\u003cstrong\u003e• Available in Plus Sizes: \u003c\/strong\u003eOffering a range of sizes to ensure that every mum can find her perfect fit.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMotherhood deserves a touch of glam, and our Low Cut Maternity Bra perfectly combines elegance and convenience for stylish mums.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cstrong\u003eNew Beginnings Tip: \u003c\/strong\u003eKeep at least 3 bras on hand — one to wear, one in the wash, and one for tomorrow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003eCustomer Review:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\" data-mce-style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\"I love this bra so much. I’ve worn it (in all the colours!) 24\/7 during both pregnancy and postpartum now breastfeeding and love it. So comfy, washes really well and cute too!\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan\u003e- Stephanie via \u003cem\u003eNew Beginnings\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"S \/ Black","offer_id":39660027052086,"sku":"NBDIASB","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ White","offer_id":39660032131126,"sku":"NBDIASW","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Nude","offer_id":39660055167030,"sku":"NBDIASCH","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Chestnut","offer_id":39660083839030,"sku":"NBDIASC","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Mocha","offer_id":39660087312438,"sku":"NBDIASM","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Black","offer_id":39660027969590,"sku":"NBDIAMB","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Nude","offer_id":39660055232566,"sku":"NBDIAMCH","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Chestnut","offer_id":39660085379126,"sku":"NBDIAMC","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Mocha","offer_id":39660087345206,"sku":"NBDIAMM","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ Black","offer_id":29877355203,"sku":"NBDIALB","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ White","offer_id":39660034555958,"sku":"NBDIALW","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ Nude","offer_id":39660055756854,"sku":"NBDIALCH","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ 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White","offer_id":39660047892534,"sku":"NBDIAPSW","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S Plus \/ Nude","offer_id":39660055822390,"sku":"NBDIAPSCH","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S Plus \/ Chestnut","offer_id":39660085805110,"sku":"NBDIAPSC","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S Plus \/ Mocha","offer_id":39660087803958,"sku":"NBDIAPSM","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M Plus \/ Black","offer_id":39660029607990,"sku":"NBDIAPMB","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M Plus \/ White","offer_id":39660047958070,"sku":"NBDIAPMW","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M Plus \/ Nude","offer_id":39660055855158,"sku":"NBDIAPMCH","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M Plus \/ Chestnut","offer_id":39660085837878,"sku":"NBDIAPMC","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M Plus \/ 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Designed with UGrow™ technology, super supportive cups and breathable double fabric, this sleek bra feels like a second skin.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/Copy_of_SQUARE_3_480x480.png?v=1727997280\" style=\"margin-bottom: 16px; float: none;\" width=\"297\" height=\"117\"\u003e\u003cbr\u003eUGrow™ is a medical support technology designed to ensure that your bra is always the right fit. UGrow™ maintains comfort, helps prevent potential milk duct blockages, and supports the natural production of healthy breast milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• UGrow™ Technology: \u003c\/strong\u003eAdapts to your body changes for a perfect fit during your pregnancy and breastfeeding journey.\u003cbr\u003e\u003cstrong\u003e• Super Supportive: \u003c\/strong\u003eProvides excellent support, a great choice for fuller chest.\u003cstrong\u003e\u003cbr\u003e• Breastfeeding-Friendly:\u003c\/strong\u003e Features one-handed drop-down cups for convenient nursing.\u003cstrong\u003e\u003cbr\u003e• Adjustable: \u003c\/strong\u003eAdjustable straps and removable padding offers the flexibility you need to customise your fit.\u003cstrong\u003e \u003cbr\u003e• Breathable: \u003c\/strong\u003eKeeps you cool and comfortable, ideal for both pregnancy and nursing.\u003cbr\u003e\u003cstrong\u003e• Comfortable \u0026amp; Safe: \u003c\/strong\u003eWire-free with soft, seamless cups avoid pressure on breasts, helping to prevent milk ducts inflammation.\u003c\/p\u003e\n\u003cp\u003eExperience the perfect blend of comfort and support with the Total Support Everyday Maternity Bra \u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e— your new best buddy for every twist and turn of motherhood.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cstrong\u003eNew Beginnings Tip: \u003c\/strong\u003eKeep at least 3 bras on hand — one to wear, one in the wash, and one for tomorrow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003eCustomer Review:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\" data-mce-style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\" data-mce-style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"line-height: 1.4; color: rgb(255, 142, 159);\" data-mce-style=\"line-height: 1.4; color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\"Love these! Fit so perfect and are great for breastfeeding and work great when I have on my wearable pumps!\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan\u003e- Cas via \u003cem\u003eNew Beginnings\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"S \/ Nude","offer_id":34732371139,"sku":"NBEVDNS","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Black","offer_id":34732371267,"sku":"NBEVDBS","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ White","offer_id":34732371331,"sku":"NBEVDWS","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Nude","offer_id":34732371459,"sku":"NBEVDNM","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Black","offer_id":34732371587,"sku":"NBEVDBM","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ White","offer_id":34732371651,"sku":"NBEVDWM","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ Nude","offer_id":34732371779,"sku":"NBEVDNL","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ Black","offer_id":34732371843,"sku":"NBEVDBL","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ White","offer_id":34732371971,"sku":"NBEVDWL","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Nude","offer_id":34732372099,"sku":"NBEVDNXL","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Black","offer_id":34732372227,"sku":"NBEVDBXL","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ White","offer_id":34732372291,"sku":"NBEVDWXL","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/4_8c50afe5-5b15-4076-a22c-316d80518536.png?v=1760498733"},{"product_id":"easyfeeding-bra","title":"Easy Feeding Bra","description":"\u003cp\u003eThe Cross Front Easy Feeding Bra combines softness and functionality, offering a seamless and ultra-comfortable fit for new mothers. 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They are very comfortable, I love to wear this type of bra to bed throughout my breastfeeding journey. I’m usually a size 10\/12 in bras and the Medium fits well. If you’re a breastfeeding mumma these are a need.\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan\u003e- Jasmine via \u003cem\u003eNew Beginnings\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"New Beginnings","offers":[{"title":"XS \/ Pink","offer_id":40770796322870,"sku":"NBTRABPXS","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XS \/ Nude","offer_id":40770796355638,"sku":"NBTRABNXS","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Pink","offer_id":19083742478390,"sku":"NBTRABPS","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Nude","offer_id":19083742412854,"sku":"NBTRABNS","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Nude","offer_id":19083742511158,"sku":"NBTRABNM","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ Pink","offer_id":19083742674998,"sku":"NBTRABPL","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ Nude","offer_id":19083742609462,"sku":"NBTRABNL","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Pink","offer_id":19083742773302,"sku":"NBTRABPXL","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"XL \/ Nude","offer_id":19083742707766,"sku":"NBTRABNXL","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"XXL \/ Pink","offer_id":40770796191798,"sku":"NBTRABP2XL","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"XXL \/ Nude","offer_id":40770796224566,"sku":"NBTRABN2XL","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/05_26_campaign2284_-_cross_bra_pink.jpg?v=1760504094"},{"product_id":"active-maternity-bra","title":"Active Maternity Bra","description":"\u003cp\u003eStay active and comfortable throughout your pregnancy and breastfeeding journey with the support of our Active Maternity Bra. Designed with UGrow™ technology and moisture-wicking fabric, it features convenient one-handed drop-down cups, making it ideal for moms who want to maintain an active lifestyle while breastfeeding.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/Copy_of_SQUARE_3_480x480.png?v=1727997280\" style=\"margin-bottom: 16px; float: none;\" width=\"297\" height=\"117\" data-mce-style=\"margin-bottom: 16px; float: none;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/Copy_of_SQUARE_3_480x480.png?v=1727997280\"\u003e\u003cbr\u003eUGrow™ is a medical support technology designed to ensure that your bra is always the right fit. UGrow™ maintains comfort, helps prevent potential milk duct blockages, and supports the natural production of healthy breast milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits \u0026amp; Features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e• UGrow™ Technology: \u003c\/strong\u003eAdapts to your body changes for a perfect fit during your pregnancy and breastfeeding journey.\u003cbr\u003e\u003cstrong\u003e• Workout Support: \u003c\/strong\u003eProvides a snug fit that keeps everything in place during your physical activities.\u003cbr\u003e\u003cstrong\u003e• Moisture-Wicking: \u003c\/strong\u003eKeeps you cool and dry during workouts or on the go.\u003cbr\u003e\u003cstrong\u003e• Breastfeeding-Friendly: \u003c\/strong\u003eFeatures one-handed drop-down cups for convenient nursing.\u003cbr\u003e\u003cstrong\u003e• Comfortable \u0026amp; Safe: \u003c\/strong\u003eWire-free with soft, seamless cups avoid pressure on breasts, helping to prevent milk ducts inflammation.\u003c\/p\u003e\n\u003cp\u003eEmbrace motherhood with comfort and support while staying active, and enjoy the benefits of our UGrow™ technology that adapts to your changing body.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cstrong\u003eNew Beginnings Tip: \u003c\/strong\u003eKeep at least 3 bras on hand — one to wear, one in the wash, and one for tomorrow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"line-height: 1.4;\" data-mce-style=\"line-height: 1.4;\"\u003e\u003cspan\u003e\u003cstrong\u003eCustomer Review:\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\u003cspan style=\"color: #ea9999;\" data-mce-style=\"color: #ea9999;\"\u003e\u003cspan style=\"color: rgb(255, 142, 159);\" data-mce-style=\"color: rgb(255, 142, 159);\"\u003e\"I absolutely love this bra. I require a bigger size during pregnancy and breastfeeding and this bra fits like a second skin. I use this for sleeping when my babies have grown so I will continue purchasing this bra.\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e- Jenni via \u003cem\u003eNew Beginnings\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"New Beginnings","offers":[{"title":"S \/ Black","offer_id":40798553636918,"sku":"NBMM21B","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ Nude","offer_id":40798553669686,"sku":"NBMM21N","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ White","offer_id":40798553702454,"sku":"NBMM21W","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Black","offer_id":40798553735222,"sku":"NBMM22B","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ Nude","offer_id":40798553767990,"sku":"NBMM22N","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"M \/ White","offer_id":40798553800758,"sku":"NBMM22W","price":35.0,"currency_code":"AUD","in_stock":true},{"title":"L \/ Black","offer_id":40798553833526,"sku":"NBMM23B","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ Nude","offer_id":40798553866294,"sku":"NBMM23N","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ White","offer_id":40798553899062,"sku":"NBMM23W","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"XL \/ Black","offer_id":40798553931830,"sku":"NBMM24B","price":35.0,"currency_code":"AUD","in_stock":false},{"title":"XL \/ White","offer_id":40798553964598,"sku":"NBMM24W","price":35.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/7339\/files\/Active_Bra_1_e6fa921f-67b2-4bc1-b46a-ffd52e0db58f.png?v=1739163242"},{"product_id":"build-your-own-pregnancy-bundle","title":"Build Your Own Pregnancy Kit","description":"\u003cp\u003ePregnancy is heavy work. 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